Visual Identity Design for a Home Healthcare Company
Established in 2009, in Trinidad & Tobago, Benign Quality Home Healthcare Providers Limited, commonly called Benign Health, is dedicated to providing an unparalleled level of quality home healthcare through competent professionals, who are committed to excellence and service. Through effective collaborations with community professionals, physicians, hospitals and healthcare organizations, Benign Health offers an array of specialized home healthcare services for cancer and cardiac patients, geriatric persons, individuals with Alzheimer’s Disease, stroke survivors, the physically challenged, and even the terminally ill.
With a need for a wordmark that was versatile and unlike others in the healthcare space, we developed an identity that has given the brand distinction among its competitors, and strong recognition among its clients and patients. The brand identity involved various applications including uniformed apparel for staff, stationery, internal and external communique, brochures, online media and print collateral. Additionally, we developed the brand tagline for the company: Caring and Kind—Benign.