Lady Jess
Brand Identity Design, Logo Design
Brand identity system for a New-York-based, business coaching and financial literacy organization.
When Lady Jess CEO, Jessica Garcia, was preparing to launch her women-focused brand, she reached out to NISHLA Design and we discussed the goals, pain points and objectives of the project.
Birthed in New York City, Lady Jess is a brand dedicated to developing people through education information, so that they may be empowered to be mentally, physically, spiritually and financially free.
To start, NISHLA Design explored numerous approaches to the main logo icon. The goal was to capture some of the key sentiments expressed in our discovery session and to bring delight and meaning to the identity design project.
The Lady Jess logomark was designed to visually represent an umbrella brand that would be an overarching presence for (1) Lady Jess Design, (2) Lady Jess NYC and (3) Lady Jess Devotionals. These three facets of the brand family entailed merchandise & branded apparel, social media management, and empowerment blogs for women, respectively.
The design system is based on a bespoke tree of life icon that serves to represent the full features of the brand offerings. Developing the main identity from the tree visual brought in the intended meaning of the project expressed in the discovery session. And tying in the colors that held rich meaning to the CEO meant that the brand identity would be a fitting and ideal representation of all that this project was intended to communicate.
NISHLA Design continually reflected back on the discovery session to pinpoint key words, thoughts and ideas that we wanted to shine greater light on, so that it could influence the design development and process.
Some of those key words and ideas were strength, resilience, welcoming, quiet storm, water, blue, creativity, poise, fun, authority and boldness. Look closely and you will notice that each of these ideals were brought forward in the design development created for the brand.
