Visual Identity Design and Animation for a Television Series
This original, scripted anthology series, TALES, on BET Networks, Inc., was envisioned by record producer, director and screenwriter Irv "Gotti" Lorenzo as a tribute, both, to hip hop music and the power of compelling stories with unpredictably-twisting plots. The thematic backdrop of iconic hip-hop hits frames the creative narratives of this series and takes viewers on unexpected adventures. Using a unique director for each episode, the TALES series challenges the stereotypes, misconceptions, prejudices, and biases which often play out in life, whether internally or externally, and confronts viewers with the dilemmas of life's choices and consequences.
Initially, the design brief required a brand identity to capture the grit and feel of this series, but with a bold and lasting look that could translate across print and digital media and—eventually—apparel and other branded merchandise. The urban skyline and rough, textured treatment incorporated into the text speaks to the primary landscape of the series’ episodes and gives a nod to the tension and conflicts that arise in each unfolding story, as well.
After creating a brand identity that was ideal for its target market, we were then asked to create a suitable title animation that would introduce each weekly episode. The series saw relatively quick success, and is already in its second season of production and filming. Once more, we were called on to expand on the work originally done for the TALES series. This time, we were asked to design the company website for Visionary Ideas, which is the parent company for TALES. The website project would officially give a home to the TALES identity, and all related business collateral to the Visionary Ideas brand. The Visionary Ideas website launch was a huge success. Our identity design, brand messaging and art + creative direction further solidified the brand’s presence in the entertainment, media and management space, ushering in a wave of merchandise sales, TV series downloads, and music purchases.
BRANDING / ART+CREATIVE DIRECTION / MESSAGING / animation