The Realm Agency, based in New Jersey, USA, specializes in brand management and development. We were tasked with the responsibility to create a visual identity that embraced the formal meaning behind the brand’s name, which was defined by its mission and vision. A realm speaks of a field, domain, or sphere of influence within which anything occurs, prevails or dominates. The Realm Agency’s mission is to leverage its sphere of influence and expertise to create meaningful opportunities and solutions for its clients.
The repeated sphere motif was used throughout the logo identity—both around the logo and emanating from within—to denote the brand’s influence and reach, reflecting its very business mission and strength in the mark itself.