Mr. Christopher
THE TOTAL MAN
Brand Identity, Logo Design
Brand identity design for a business and online platform dedicated to helping men develop their sartorial style and identity, while teaching financial literacy.
The identity was developed using a circle to represent totality and completion, which brings into meaning the idea of addressing the full needs of the men the business serves — The Total Man.
The brand’s purpose and personality is to express style, sophistication, elegance, class and excellence. The visual identity created was refined and regal, yet simple and memorable.
Bringing balance to the overall form, the Mr. Christopher logomark is created with a symmetrical design of the letters MR to work harmoniously with the circular emblem.
