One Dollar Foundation
Visual identity design for a youth-focused, social-impact, nonprofit organization.
Brand Identity, Logo Design
NISHLA Design was approached to create the visual identity for the launch of the newly-founded, One Dollar Foundation, in Trinidad & Tobago. With its emphasis on social good, the organization encourages younger members of society to give back by working together, in various volunteer outreach initiatives, and making a generous contribution to the country.
At our initial discovery session, we were reminded of the importance of taking guidance from the mission and vision statements of the brand. We were pleased to satisfy this mandate and create an identity that was both meaningful and inspired by the organization’s guiding documents, and anchored in its purpose.
Essential to the design development, was to create a visual identity that sets the organization apart from others in the non-profit space. The logo is designed to expand to reveal a larger brand system. Part of that brand system is to provide a visual framing device to bring attention to the organization’s social initiatives, when placed in print and digital media.
The red, circular visual device symbolizes the interlocking of people working collectively to support and contribute to a worthy cause—speaking to the importance of collaboration. There is a strong inter-dependency needed for success to be realized, and the interlocking symbols echo that.
The three, red circular shapes of the device also give reference to the three pillars of The Foundation:
1. Giving back 2. Working together and 3. Making a contribution.
In addition, the interlocking circular device also represent the individual dollars working together to make a social impact that affects change—one dollar at a time—"because every single dollar counts."
The color scheme, reflects the national colors of Trinidad & Tobago, and suggests a connection to the red, TT dollar, which is the foundation of the organization's social and economic drive. As small movements lead to grand movements, the device increases in size to show the increasing greatness of the foundation’s work and outreach.